“We have an international vision, we will offer our customers a food proposal that mixes Neapolitan cuisine with a European vision of pubs.”
These are the words of the founder of Arené, a pub born in the heart of Naples, Italy.
The concept of the brand identity is inspired by the musical theme of acid punk rock.
The visual identity is developed by mixing typography and vivid colors, with games of deformation and overlapping of images and messages.
The typography designed for the logo is inspired by the brambles, thick and thorny, which protect but also allow you to look through them.
Arené is an urban garden, a private place that becomes public thanks to its terrace that extends onto the city square.