The project target is a professional and young brand identity, that aim to communicate the brand’s philosophy to the international market. South Hands is the best place for short breaks in Naples, modern and friendly image towards the customers. Naples is a city of great personality, faces and contradictions. The real Naples you can live walking through its narrow streets, where artisans of taste, goldsmiths and luthiers fill the eyes and belly. The hands play an important role in passing down of traditions, are the symbol of generation maker, characterizing the Neapolitan language in the world.